Why this blog exists! I am out to find online shopping journeys that wow me, engage me in a way that makes me feel an emotional attraction to a brand or product. One that absent of an intrusive effort can make me feel seen, known and heard. I’m here to find and root out online shopping friction. Here is how I am going to do this…

What companies have least friction in their flow and path to purchase? What tech or capabilities really stand out as best in class?

Highlight common disconnects in the journey

As we navigate step to step, where do we get lost and how much frustration does this cause?  Do we eventually get to where we want to be?

Show we all have different tolerance levels

Do we encounter different prejudices as we shop across brands and does this influence our tolerance levels.  Can we forgive or want to forget?

Enable real-world dialogue within the shopping journey

Can this influence our ability to showcase what good really looks like for aspiring brands moving to digital or help experienced companies rethink what matters most?

We will sure attempt to find out. Join me. Subscribe to this blog for real-life examples of what I find curious. Musings that interest me. Bad experiences that make me question everything. And showcase those who I think based on over 27 years in Ecommerce are delivering more than a bottom line result but found the secret to customer engagement.