| US retail sales (excluding automotive) grew 3.4% YoY on Black Friday. Ecommerce sales soared 14.6% YoY, while in-store sales increased just 0.7% YoY, per Mastercard SpendingPulse. |
| Those online sales results are roughly in line with the 10.2% YoY jump in Black Friday sales reported by Adobe Analytics and the 7% YoY increase reported by Salesforce. All three ecommerce growth figures outpaced our Black Friday ecommerce expectations of a 5.5% YoY gain. source: emarketer December 2, 2024 |
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