Website visitors have demands so high you’d think they were shopping for a unicorn! Believe it or not, 88% of users will ghost your website faster than a bad date if they encounter a terrible user experience. A shocking 2 in 5 sessions are more frustrating than trying to assemble DIY furniture, and those slow-loading pages? They zap user engagement by a whopping -15%! And let’s be real, frustration isn’t just from JavaScript and API errors; it can also stem from UX designs that are more confusing than a Rubik’s Cube and checkout processes so complex they should come with a GPS. My goal on this blog is to examine this. Not to critique, but to inquire. Not to point fun at, but to enlighten. And, not to call out any brand but to help brands think about what matters most. In my opinion, it’s the chase. Come get me!

The BEST 5 UX Cheat Codes for fixing website frustration on the Web

1 – Understand your audience – Duh! Gain insights into user behavior, customer loyalty, and key performance metrics such as Journey Analysis, Heatmaps or Session Replay, Customer Service data. Hint. You may need a tool to help you gather this and compile into one place.

2. Know the signs – What Signs?

Source: Contentsquare

3. Listen to your customers – Hello, is anyone there? It’s vital to genuinely listen to what your customers are expressing. Use their feedback not just to swiftly address complaints, but to foster meaningful improvements on your website that truly reflect their needs. Experience Analytics provides valuable insights that can deepen your understanding of your customers’ perspectives and help you evaluate how changes influence your overall business. By doing this, you can make more informed and compassionate decisions that resonate with their experiences. It’s important to actively monitor these channels, gather feedback, and create an accessible way for your customers to share their thoughts. When following up on a complaint, taking the time to appreciate the full context is essential. For instance, utilizing session replays can help you grasp exactly what the customer went through on your website, enabling you to find the right solution quickly.

4. Address issues PROactively – Do it before it is done! Embrace the opportunity to enhance user experience by using AI-based alerts that keep you ahead of potential challenges with your KPIs. The AI intelligently learns what healthy fluctuations in your metrics look like, providing you with real-time alerts for any anomalies so you can address them swiftly and effectively. For example, establish notifications via email, Slack, or Microsoft Teams to instantly empower you if the number of errors increases or other vital metrics such as bounces or conversions start to trend downward, ensuring you remain in control and can drive positive outcomes.

5 – Quantify and prioritize – So much to do, so little time! Enough with the endless to-do lists and time crunches! Teams continually flounder when it comes to efficiently prioritizing errors. Experience Monitoring solutions can provide Impact Quantification, empowering you to nail down exactly how many sessions are affected and the direct toll on conversions and revenue from Session Replay. It’s time to pinpoint which optimizations pack the most punch and yield the best results—stop settling for mediocrity!