source: Contentsquare

What’s your funnel really saying? Are you brave enough to dive into the data and uncover the pivotal moments that define your success? Let’s face it: users are unpredictable and often defy our expectations. But where users drop off—those friction points—lie immense opportunities just waiting to be seized. Knowing where the chaos happens demands relentless scrutiny and audacious product management to eradicate friction and transform the shopping journey into a seamless experience that captivates consumers.