‘Verified’ makes it’s way to retail

Many of us feel excited when we see or hear “Certified Pre-owned” while shopping for a used car. It brings us a wonderful sense of confidence, assuring us that we’re making a smart choice and that the vehicle is in excellent condition. Similarly, retailers are now proudly promoting products as “Verified,” and I love this trend! For the furniture and home furnishings category, it feels especially reassuring. It’s fantastic to know that I am investing in popular, reliable, and high-quality products from retailers I can trust.

Collage of Wayfair's promotional homepage showcasing a big outdoor sale, featuring various home furnishings, and introducing 'Wayfair Verified' products.

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