“Simple Game! 4 players…” – Ethan Hunt (aka Tom Cruise), Mission Impossible Movie

This line from Mission Impossible hooks you instantly, not because the plan is easy. It’s because it sounds easy.

This is cognitive fluency.

Which simply means your brain prefers messages that are simple, clear, and easy to process.

When something feels effortless to understand. We feel more confident. We trust it more. We lean in.

That’s why great communicators don’t just know what to say, they know how to say it!

If you want to sound smarter or more confident, make it simple. To sell more products online or get greater engagement from your audience, make it simple. If easier understanding is the goal, make it simple.

Just say it… “Make it simple!”

Because when your words and online content feel easy to follow…

People will follow you!!!!

And this just may be the strategy your need to make more sales online!