BOOKS
Welcome to a world of limitless possibilities, where the journey to engage us as an online customer is an exhilarating one where every moment is an opportunity to make your mark on the canvas of of the world wide web. The only limit is the extent of your imagination.
Don’t Make Me Think
Steve Krug
Krug’s clearly explained, easily absorbed principles will help you sleep better at night knowing that all the hard work going into your site is producing something that people will actually want to use.
Webs of Influence
Nathalie Nahai
“A terrific and mind-expanding foray in the drivers of online persuasion”
– Shane Parrish, Founder, Farnamstreetblog.com
Create anything
“Driving down customer effort results in pushing up brand loyalty, right along with sales.”
– Daniel F. Balistierri, VP, Global Service & Experience, Mastercard
Elevating the Human Experience
Amelia Dunlop
“Brilliant and brave. Brilliant because of the stories, models, and applications that compose it. Brave because it is a rarely discussed truth that love is the unseen guiding force in all great work.”
– David Baum, PhD, DMin, Author of Lightning in a Bottle, Proven Lessons for Leading Change
Lean UX, Designing Great Products with Agile Teams
Jeff Gothelf and Josh Seiden
“While there is no question that great product teams must put user experience design front-and-center, many teams have struggled to reconcile the techniques and objectives of user expereince design with the rhythm and pace of modern Agile development teams.”
-Marty Cagan, Founder, Silicon Valley Product Group; Former SVP Product and Design, eBay
Inside the Mind of the Shopper
Herb Sorensen, PhD
“Read it, do it, and you will sell more!”
-Hermann W Braun, Director of Category Management and Shopper Marketing, Ferrero Germany
UXpedition 