“Simple Game! 4 players…” – Ethan Hunt (aka Tom Cruise), Mission Impossible Movie This line from Mission Impossible hooks you instantly, not because the plan is easy. It’s because it sounds easy. This is cognitive fluency. Which simply means your brain prefers messages that are … Continue reading Why Simple Messaging Drives Confidence and Sales
Let’s discuss the 5 stages through the customer journey, which are essential for understanding how consumers interact with your brand. We will find common break points. These breaks lead to lost sales and disconnection. They often occur at critical moments when customers feel overwhelmed or … Continue reading Identifying Break Points in the Customer Journey
Today’s post is for fun. Those that are close to me know I have a thing for unique stickers. I’m always on the lookout for sticker ideas so one day I thought to myself. Given my newfound hobby and passion of wake surfing (more on … Continue reading How I Designed the Perfect Eddie Van Halen Surfboard Sticker
This is a weekly double! Or should I say triple. Good things come in 3’s, they say, and this is a perfect illustration of that principle. I came across this captivating find on Facebook, and being an avid Top Gun/Maverick movie fan, I couldn’t resist … Continue reading Embracing Nostalgia: WMP Eyewear’s Creative Marketing
I am back after a bit of delay due to a nasty flu bug but I’m always observing so lets talk bundles! Over my years in ecommerce, I’ve seen many clients face challenges with bundles, and I understand how frustrating it can be. The complexities … Continue reading Overcoming E-commerce Bundle Challenges
Thank you Lauren Forristal for writing up this new enhancement from Netflix. Generative AI is becoming the massive disruptor to improving search capabilities not just in ecommerce but in media and any other digital forum. Netflix has finally delivered the goods! They’re rolling out a … Continue reading Search is becoming more powerful, and useful 🙂
I NEED TO CONNECT MY HEADPHONES TO MY LAPTOP… Welcome to Guided Self-Service! So, I just got my hands on a pair of brand-new in-ear headphones from Bose, and let me tell you, they’re completely wireless. Coming from years of using the trusty Bose Sport … Continue reading HELP!
Now, lets take a look at a live example. TeePublic makes a deliberate point to encourage and promote their customer service. Consumers overwhelmingly prefer human interaction for customer service, with 73% favoring speaking or texting with a real person over automated options
Many of us feel excited when we see or hear “Certified Pre-owned” while shopping for a used car. It brings us a wonderful sense of confidence, assuring us that we’re making a smart choice and that the vehicle is in excellent condition. Similarly, retailers are … Continue reading ‘Verified’ makes it’s way to retail
source: Contentsquare What’s your funnel really saying? Are you brave enough to dive into the data and uncover the pivotal moments that define your success? Let’s face it: users are unpredictable and often defy our expectations. But where users drop off—those friction points—lie immense opportunities … Continue reading How much is left in the funnel?
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