Launching a new product line takes extensive planning and careful consideration. Part of this process involves gaining a deep understanding of your consumer demographic. Knowing, not guessing, the emotional ties that your product can forge with the audience you are trying to reach is vital … Continue reading How to launch!
How does knowing the wait time affect consumer engagement?
Website visitors have demands so high you’d think they were shopping for a unicorn! Believe it or not, 88% of users will ghost your website faster than a bad date if they encounter a terrible user experience. A shocking 2 in 5 sessions are more … Continue reading Seamless, Frictionless, Connected, Call it what you want…
Here is an example of strong promotion, with “flare”. Countdown to various promo options to choose from. Too much or just enough? Strong display for a limited edition product and think it’s a strong statement to drive traffic and hopefully conversion.
Check out this next one…
Here you have some interesting new features you don’t see everyday. Like the 100 people who have visited the website or the use of “product in action imagery”. This breaks the strain of common, everyday studio product photography. Among others, look at all those payment options! There are a number of reports that suggest more payment options lead to greater conversion.
I first saw Slunks when I chartered a wakesurf session in Miami. Although the captain was likely 20 years my junior, I thought… Those are some cool surf shorts. I wonder where he got them. So I checked out the site and it hit me… These folks know who their target customer is! A website that connects is a website that sells. Check out my comments in the graphic here.
Amazon’s Rufus, Beta is bringing more conversation to search and browse. Take this example for a simple search of an NFL Football. Well it is deep into the NFL season and the 2024 season Super Bowl is right around the corner. So why not. In … Continue reading Have you met Rufus yet?
Holiday shopping started early this year, with sales kicking off on November 21—a full week before the Cyber Five period—and evolving into what we’re calling the “Cyber Dozen.” Despite the extended shopping period, Cyber Five still accounted for 15.5% of holiday ecommerce sales, per EMARKETER’s … Continue reading That’s a Wrap on Cyber Five Holiday 2024
US retail sales (excluding automotive) grew 3.4% YoY on Black Friday. Ecommerce sales soared 14.6% YoY, while in-store sales increased just 0.7% YoY, per Mastercard SpendingPulse. Those online sales results are roughly in line with the 10.2% YoY jump in Black Friday sales reported by … Continue reading Black Friday ecommerce sales soar nearly 15%
Follow. brand does a nice job here with the savings directly targeted to Black Friday and Holiday shoppers while showcasing sale prices on the product listing page. Further, they amplify the experience with a hover over that switches from the product view to an action … Continue reading Simple by Design with cool product hover
UX I find strong, clear and consistent In this post which is part 1 of a few where I call out some UX treatments I find as a leading practice. A) Consistent “Floating” call to action across EVERY page. Consumer is being trained to know … Continue reading How to Wear It… I like it!
UXpedition 