I am a self-professed nerd of ecommerce so always looking for new perspectives and thoughts on the future of how we shop. If you have not seen this yet, it is definitely worth the time to read. https://www.digitalnative.tech/p/agentic-commerce-when-ai-does-the Analysis of “Agentic Commerce” and the Evolution … Continue reading The Future of Shopping: Rise of AI Agents in Ecommerce
What is Amazon’s ‘Buy for Me’ Feature? The ‘Buy for Me’ feature allows Amazon users to purchase items on behalf of someone else. This applies even if the recipient does not have an Amazon account. It also works if the recipient is unable to shop … Continue reading How Amazon’s ‘Buy for Me’ may change Online Shopping
“Simple Game! 4 players…” – Ethan Hunt (aka Tom Cruise), Mission Impossible Movie This line from Mission Impossible hooks you instantly, not because the plan is easy. It’s because it sounds easy. This is cognitive fluency. Which simply means your brain prefers messages that are … Continue reading Why Simple Messaging Drives Confidence and Sales
Let’s discuss the 5 stages through the customer journey, which are essential for understanding how consumers interact with your brand. We will find common break points. These breaks lead to lost sales and disconnection. They often occur at critical moments when customers feel overwhelmed or … Continue reading Identifying Break Points in the Customer Journey
This is a weekly double! Or should I say triple. Good things come in 3’s, they say, and this is a perfect illustration of that principle. I came across this captivating find on Facebook, and being an avid Top Gun/Maverick movie fan, I couldn’t resist … Continue reading Embracing Nostalgia: WMP Eyewear’s Creative Marketing
Thank you Lauren Forristal for writing up this new enhancement from Netflix. Generative AI is becoming the massive disruptor to improving search capabilities not just in ecommerce but in media and any other digital forum. Netflix has finally delivered the goods! They’re rolling out a … Continue reading Search is becoming more powerful, and useful 🙂
Holiday shopping started early this year, with sales kicking off on November 21—a full week before the Cyber Five period—and evolving into what we’re calling the “Cyber Dozen.” Despite the extended shopping period, Cyber Five still accounted for 15.5% of holiday ecommerce sales, per EMARKETER’s … Continue reading That’s a Wrap on Cyber Five Holiday 2024
In today’s ever-evolving retail landscape, businesses face a unique set of challenges. Among the most prominent are shopping friction and omnichannel confusion. But what exactly do these terms mean? And, more importantly, how can retailers navigate these challenges to create a seamless, enjoyable shopping experience … Continue reading Navigating Retail Challenges: Reducing Shopping Friction
In today’s highly competitive business environment, customer satisfaction is not just enough; customer delight is the new cornerstone of success. Delighting customers goes beyond meeting their needs – it involves exceeding their expectations and creating memorable experiences that foster long-term loyalty. This blog post delves … Continue reading Why Customer Delight Drives Business Growth
UXpedition 