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17 Old Rules for getting the basics of ecommerce right
I was cleaning out old files. I tend to collect way too many whitepapers, research articles, and other materials that inform me about the world of ecommerce. I came across a document I saved. It’s from 2007 and entitled, “17 New Rules for Successful E-Commerce Websites”. As I read these, I am reminded how far…
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Avoid Frustration: AI Solutions for Available Inventory
Your in luck. Here’s a real-time example of where ‘AI’ for inventory management could be applied to reduce frustration in the shopper journey. Take your typical Social media browser… That’s me. I see your typical product promotion in my feed. Cool Shorts! My wife would not approve me owning another pair of surf shorts. I…
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Ralph Lauren Launches Ask Ralph: A Game-Changer in E-commerce
Tuesday, September 9th. “Ralph wrecks the internet”. Not that Ralph. Ralph Lauren launched an AI-Powered fashion styling helper called Ask Ralph. This bold move exposes the brand to newness yet again. As a consumer of the brand, a fan of their innovation and follower of their ecommerce and direct-to-consumer business, I have found RL to…
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Retail Revolution: The Importance of Seamless Product Discovery
Have you ever been shopping in a retail store and see an outfit or product in a display or on a manikin? Then have trouble finding where it was on the rack or even in the store? This happens in physical retail stores often but it also happens online more often than it should. In…
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ecommerce shopping is boring!
In a recent survey conducted by Criteo, Consumers find ecommerce shopping boring! The article highlights a growing disconnect between the efficiency of online shopping and the emotional satisfaction it once provided. As consumers increasingly view ecommerce as utilitarian or even burdensome, retailers face the challenge of making digital shopping more engaging. Retailers who successfully blend…
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