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The Importance of Personalization After Purchase
After a little holiday break, we’re back. This time with a look at the post-purchase experience. Recently, I was out wake surfing and during a set I somehow popped a fin loose from my board. What a great excuse to not only get a replacement but look to see what else is out there that…
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Intuitive Shopping Assistants: Boosting Customer Engagement?
The more I explore, the more I am drawn to unique but simple ways brands pull in features that aid in the shopping journey. One such example is from Jack Archer, where I noticed 2 features that grabbed my attention and felt worthy of a blog post. The first feature is their intuitive shopping assistant,…
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The Future of Shopping: Rise of AI Agents in Ecommerce
I am a self-professed nerd of ecommerce so always looking for new perspectives and thoughts on the future of how we shop. If you have not seen this yet, it is definitely worth the time to read. https://www.digitalnative.tech/p/agentic-commerce-when-ai-does-the Analysis of “Agentic Commerce” and the Evolution of Shopping Having just read this piece, I’m struck by…
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Brands must do better!!!
In preparation for Salesforce Connections 2025, I spoke with a lifelong friend about the dynamic landscape we navigate today. This fast-paced environment significantly influences ecommerce thought leaders, consultants, and merchants alike. It also shapes the strategies of online marketers, business owners, and all who thrive in the realm of digital commerce. I was in the…
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How Amazon’s ‘Buy for Me’ may change Online Shopping
What is Amazon’s ‘Buy for Me’ Feature? The ‘Buy for Me’ feature allows Amazon users to purchase items on behalf of someone else. This applies even if the recipient does not have an Amazon account. It also works if the recipient is unable to shop online themselves. This capability is designed to simplify gifting. It…
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