Blog Posts

  • Why Simple Messaging Drives Confidence and Sales

    “Simple Game! 4 players…” – Ethan Hunt (aka Tom Cruise), Mission Impossible Movie This line from Mission Impossible hooks you instantly, not because the plan is easy. It’s because it sounds easy. This is cognitive fluency. Which simply means your brain prefers messages that are simple, clear, and easy to process. When something feels effortless…

  • Identifying Break Points in the Customer Journey

    Let’s discuss the 5 stages through the customer journey, which are essential for understanding how consumers interact with your brand. We will find common break points. These breaks lead to lost sales and disconnection. They often occur at critical moments when customers feel overwhelmed or unsupported. Identifying these pain points is crucial for improving the…

  • How I Designed the Perfect Eddie Van Halen Surfboard Sticker

    Today’s post is for fun. Those that are close to me know I have a thing for unique stickers. I’m always on the lookout for sticker ideas so one day I thought to myself. Given my newfound hobby and passion of wake surfing (more on that in a future post I’m sure), it’s common to…

  • Embracing Nostalgia: WMP Eyewear’s Creative Marketing

    This is a weekly double! Or should I say triple. Good things come in 3’s, they say, and this is a perfect illustration of that principle. I came across this captivating find on Facebook, and being an avid Top Gun/Maverick movie fan, I couldn’t resist the temptation to share my excitement about it. The way…

  • Overcoming E-commerce Bundle Challenges

    I am back after a bit of delay due to a nasty flu bug but I’m always observing so lets talk bundles! Over my years in ecommerce, I’ve seen many clients face challenges with bundles, and I understand how frustrating it can be. The complexities of ecommerce make it difficult, from figuring out the best…