Blog Posts

  • Navigating Retail Challenges: Reducing Shopping Friction

    In today’s ever-evolving retail landscape, businesses face a unique set of challenges. Among the most prominent are shopping friction and omnichannel confusion. But what exactly do these terms mean? And, more importantly, how can retailers navigate these challenges to create a seamless, enjoyable shopping experience for their customers? Understanding Shopping Friction Shopping friction refers to…

  • Why Your Brand Needs Better Customer Insights

    Almost had me! So as the journey goes. I’m on instagram and my favorite brand shows me a post. As a Florida Gator fan and alumni, I’m always willing to stop and browse a while. As a new wake surfer enthusiast I am also in the back of my mind looking for cool surf gear.…

  • Why Customer Delight Drives Business Growth

    In today’s highly competitive business environment, customer satisfaction is not just enough; customer delight is the new cornerstone of success. Delighting customers goes beyond meeting their needs – it involves exceeding their expectations and creating memorable experiences that foster long-term loyalty. This blog post delves into strategies your business can employ to shift from customer…

  • Finding the Right Balance to Win Customers

    Those that balance the two may win more customers. What do you think the right balance is?

  • Discovering Seamless Online Shopping Journeys

    Why this blog exists! I am out to find online shopping journeys that wow me, engage me in a way that makes me feel an emotional attraction to a brand or product. One that absent of an intrusive effort can make me feel seen, known and heard. I’m here to find and root out online…