-
Have you met Rufus yet?
Amazon’s Rufus, Beta is bringing more conversation to search and browse. Take this example for a simple search of an NFL Football. Well it is deep into the NFL season and the 2024 season Super Bowl is right around the corner. So why not. In my search for an NFL football, I was pleased to…
-
That’s a Wrap on Cyber Five Holiday 2024
Holiday shopping started early this year, with sales kicking off on November 21—a full week before the Cyber Five period—and evolving into what we’re calling the “Cyber Dozen.” Despite the extended shopping period, Cyber Five still accounted for 15.5% of holiday ecommerce sales, per EMARKETER’s forecast. Here is what you should know. Really good UX…
-
Black Friday ecommerce sales soar nearly 15%
US retail sales (excluding automotive) grew 3.4% YoY on Black Friday. Ecommerce sales soared 14.6% YoY, while in-store sales increased just 0.7% YoY, per Mastercard SpendingPulse. Those online sales results are roughly in line with the 10.2% YoY jump in Black Friday sales reported by Adobe Analytics and the 7% YoY increase reported by Salesforce.…
-
Simple by Design with cool product hover
Follow. brand does a nice job here with the savings directly targeted to Black Friday and Holiday shoppers while showcasing sale prices on the product listing page. Further, they amplify the experience with a hover over that switches from the product view to an action shot. Personally, I like this treatment and think it does…
-
How to Wear It… I like it!
UX I find strong, clear and consistent In this post which is part 1 of a few where I call out some UX treatments I find as a leading practice. A) Consistent “Floating” call to action across EVERY page. Consumer is being trained to know where to take action once that inspiration hits. B) “how…
UXpedition 