Blog Posts

  • How to launch!

    Launching a new product line takes extensive planning and careful consideration. Part of this process involves gaining a deep understanding of your consumer demographic. Knowing, not guessing, the emotional ties that your product can forge with the audience you are trying to reach is vital for success. It’s essential to recognize the values, desires, and…

  • 11 minutes wait time!

    How does knowing the wait time affect consumer engagement?

  • Seamless, Frictionless, Connected, Call it what you want…

    Website visitors have demands so high you’d think they were shopping for a unicorn! Believe it or not, 88% of users will ghost your website faster than a bad date if they encounter a terrible user experience. A shocking 2 in 5 sessions are more frustrating than trying to assemble DIY furniture, and those slow-loading…

  • Attention Getters!

    Here is an example of strong promotion, with “flare”. Countdown to various promo options to choose from. Too much or just enough? Strong display for a limited edition product and think it’s a strong statement to drive traffic and hopefully conversion. Check out this next one… Here you have some interesting new features you don’t…

  • Knowing your audience matters!

    I first saw Slunks when I chartered a wakesurf session in Miami. Although the captain was likely 20 years my junior, I thought… Those are some cool surf shorts. I wonder where he got them. So I checked out the site and it hit me… These folks know who their target customer is! A website…